8 Proven Marketing Tips for your site
Internet marketing has many names: online, web, digital, or e-marketing. Whatever you choose to call it, it is important that you understand and respect the positive (or negative) effects that it can have on the overall success of your site. These 8 proven marketing tips for your site are geared to offer insight into some of the ways that you can use the internet to shape your marketing strategy.
Give And It Is Given
Giving something away for free is a great way to encourage visitors to sign up for your mailing list. Email marketing has high-profit potential and one of your top priorities as an internet marketer should be to build a list. An easy way to do this is by writing a report or ebook and then offering it for free to your visitors, in exchange for them signing up for your mailing list.
Provide evidence to back up the claims on your website, you need to make your message as clear as possible. Include anything that you can to highlight the benefits of your products and the type of results the buyer can expect. Endorsements, testimonials, test studies and guarantees are just some of the ways you can build your Audience’s trust and confidence.
Amazon uses a lot of reviews and most people including myself will read reviews first before deciding on buying a product.
Clear Call to Action
If your website sells products, make the payment process easy.
Make a big pay button or text.
Use more than one payment processor, use at least a few, customers like options.
If you do not have your own shopping cart, make it clear to the customer that they will be taken to a third-party website to complete the transaction.
Use Power Words!
When marketing online, telling someone they are ‘investing in your product' is much more likely to increase your chances of getting a purchase than telling them to ‘buy it.' Investing signifies that your product will be useful for the long term, which is exactly what customers want in a purchase.
Add surprise complimentary items with purchases from your website. For example, if you sell an MP3 player, you can throw in a pair of cheap earbuds in a matching colour.
If the product being shipped doesn't come with batteries, throw a few in. Your customer will appreciate it because other vendors may not be doing that.
Standing On The Shoulders Of Giants
Reaching out to ‘influencers' online is an incredible marketing technique.
‘Influencers' are people whose messages reach many people. They typically contribute to a blog frequently and tend to be involved in many online communities. You can have access to this large number of people and reach out to them through an ‘influencer' if you can make friends with them and present your product in a positive light.
The most famous Napoleon Hill is known for the Golden Rule: Only by working harmoniously in co-operation with other individuals or groups of individuals and thus creating value and benefit for them will one create sustainable achievement for oneself.
Have some common items for sale that may have nothing to do with your product, but that are sought-after necessities by everyday people. Tie these items to your product when you can. This will attract a wider audience to your site, and more visitors almost always means more sales.
In order to be successful in internet marketing, you need to possess good credibility.
People have a hard time trusting people on the internet because they do not know who they are dealing with.
This impression can be changed by posting and participating in reputable forums offering advice and positive comments.
Use bookmarking sites like Sharebloc, Bizsugar, Digg, Delicious and Flipboard as they are a great way to promote your website.
By bookmarking your site on a site, many people will be able to see your site and click through to visit. These bookmarks can be shared so that even more people can see your site; all from your one posting.
Use Online and Offline marketing channels in order to increase your reach.
Track your marketing efforts and above all have fun!
I hope these “8 proven Marketing Tips for your site” will add value to your and your site.
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