How and Why to Use Pinterest
I absolutely LOVE Pinterest and in this post, I am going to show you how and why to use Pinterest. I will show you how to put all the pieces together to form a plan that you can follow one step at a time to build your audience and gain massive influence.
First Step: Build Your Brand
The first step is to build your brand. This means you need to make sure that you know ‘who you are’ as a business before you tackle Pinterest. This is something that should come before you begin on any social media site. You need to make sure you have a clear ‘mission statement’ that ties all your different products, blog posts and activities together.
This should then be expressed through a logo which should bleed through into your web design. Make sure you have a website set up that has a design language consistent with the rest of your branding and then bring that same colour scheme and logo to each of the social media sites you sign up with.
It’s this consistency that will ultimately ensure that each interaction with a customer increases your brand visibility and helps to build your authority. This will also considerably help you to appear more professional as you maintain the same design sensibilities in everything you do, rather than appearing not to have any particular strategy.
The aim of most businesses when it comes to social media marketing is to ‘be everywhere’ and consistency is key with that. Make sure your Pinterest account is a business account and link it with your website using the code that Pinterest gives you.
Second Step: Link Your Accounts
Now you should do a little prep work to make sure that your workflow is going to be as smooth as possible and to help yourself more easily add new content to your Pinterest boards/share users between your accounts. Make sure that you have a link to your Pinterest page right on your homepage then and even consider adding a widget in your sidebar so that your visitors can migrate to Pinterest from there.
Likewise, ensure that you Tweet about your Pinterest page and that you share your Instagram images on Pinterest. You can use IFTTT [If This Then That], to set up some of these relationships and that should save you a lot of time. You can also install the Instagram app on your mobile device and the Instagram plugin for Chrome – both of which will make it easier for you to keep adding new content.
Use Shareaholic meanwhile to add social sharing buttons to your website, thereby allowing other people to share your content. This is also a good time to set-up rich article pins with your website so that the pins that do get shared from your website will have titles and information under them.
Third Step: Provide Value
Now begins the most important part of your Pinterest marketing strategy: delivering value. Make sure that you are posting content to Pinterest regularly and that you have come up with some kind of ‘angle’ for your boards that will really appeal to your audience. You might focus on inspirational images, beautiful images, or tips and ideas. Either way, your board should fulfil some kind of purpose and be useful to your followers.
It should be so valuable as to essentially stand as its own ‘product’ and attract viewers on its own merit. Occasionally link your images back to products you’re selling or try to get people to sign up to your mailing list etc. Make sure to carefully choose the tags you add to your pins so that people can find your images and write comments underneath to provide context.
Use Effective Eye and Emotion Catching Headlines. You can use this Headline Generator or yet another one that is very handy is this one here to get ideas. You should also make sure to keep posting great value content to your website that people can share through Pinterest. Use analytics to see which content is performing best and make sure that you feature attractive images that will grab attention and get people to pin and repin.
You should also spend some time interacting with the community and building relationships: that means repining the content you find from other users, posting comments and sending messages to your followers. This will help you to build more of a relationship with those users.
Fourth and Final Step: Monetize
Monetization is the step that should come last, but of course, it’s still very important. The best way to monetize your Pinterest account is to add your own products or to mention your services in the text below your posts. The great thing about selling products through Pinterest is that the new ‘Buy Now’ button will allow you to sell directly like an eCommerce store.
Otherwise, use the ‘Rich Product’ pins and use these to keep your viewers updated on the items you have in stock, the price and where they can get hold of them. Most important than the direct sales though is just to build relationships and trust with your audience so that you can bring them to your website when they’re looking for services and products like yours. This is when social media is at its most effective, so be patient and don’t get impatient as that could drive the people away.
That's everything I have for you, for now, to start you off on your journey on Pinterest! Remember, you will learn more as you go along with your work, adapt your strategy and tweak accordingly as you go through the act of posting your content. Pinterest might seem like a complicated platform, to begin with, but you’ll quickly find just how easy and fun it is as you use it and connect with your audience. Happy Pinteresting!